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Taiwan Excellence Starts the Christmas Season With Experience Zone 2

It was a busy weekend with the Taiwan Excellence Experience Zone 2 last September 29 – October 1, fittingly kicking off the holiday season. The interactive event was held at the SM Mall of Asia, and showcased Taiwan’s best brands with the esteemed Taiwan Excellence seal.

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), Taiwan External Trade Development Council (TAITRA) implements the Taiwan Excellence campaign to promote innovative and superior-quality products, and encourage Taiwan innovators to continue transforming current technologies.

Taiwan Excellence highlighted its sports and leisure products in this area. On its first day, TAITRA executives and Philippine Basketball Association player Doug Kramer came for the opening ceremony, a fashion show, and a booth tour.

The first 50 registrants got to win a Meet & Greet and a signed basketball from Kramer. Afterwards, there was an awarding for online contest winners, in which participants got a chance to win the following: 2 roundtrip tickets to Taiwan, a Paper Shoot Hinoki digital camera, a Tatung Fusion Cooker, a Saeko Marlin K9 swimming goggles, a Tern Verge X10 foldable bicycle, and signed basketballs from Kramer.

Beyond the booths and presentations, the 3-day event thrilled the crowd with activities, performances, fashion shows, games, and raffle draws. The Gosiengfiao Sisters made an appearance on the last day. And mall-goers got to enjoy performances from Angeline Quinto (September 29), 4th Impact (September 30), Inigo Pascual (October 1), and the Judy’s Harmonica Ensemble.

Excited visitors got a first-hand experience of products that maximize active lifestyles, such as the Johnson S3+ Spinner Bike, which parallels the rigors of a spinning workout, while at home. Meanwhile, a Revolution Tri-Max Fabric is a sport suit made from special super-stretch fiber to support muscle, boost performance and reduce body soreness after exercise.

There was also a plethora of options for the ride you and your loved ones have been looking for — the Verge X10, with its ultra-light wheels getting you places in style, the Strida LT making riding, carrying and storing your bike superbly convenient, as it folds in 5 seconds tops, or a Kymco Xciting 400 motorcycle, which makes riders feel completely safe, while enjoying the pleasures of driving.  

Get more info about the innovations of Taiwan’s leading brands and the Taiwan Excellence Experience Zone 2 at www.taiwanexcellence.ph and TaiwanExcellence.ph on Facebook.

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About Taiwan Excellence

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D, and manufacturing. Started by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 101 countries.

Sponsored by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. implements policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFTs role and position adjusts regularly to meet the needs of the ever-changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade, and investment, while promoting Taiwan internationally.

Organized by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.

Here are the highlights of the event 🙂

Day 1 – September 29, 2017

Taiwan External Trade Development Council (TAITRA) Executive Director Mr. Raymond Chen, TAITRA President and CEO Mr. Walter M. S. Yeh, Taiwan Economic and Cultural Office in the Philippines (TECO) Mr. James Shi Chu, TAITRA Chairman Mr. James C. F. Huang, Manila Economic and Cultural Office (MECO) Chairman and CEO Mr. Angelito Banayo, Philippine Chamber of Commerce & Industry (PCCI) Chairman Mr. Sergio Ortiz-Luis, Jr., and PBA player Mr. Doug Kramer graced the opening in the Taiwan Excellence Experiencing Zone, highlighting its sports and leisure and products.

Taiwan External Trade Development Council (TAITRA) Executive Director Mr. Raymond Chen, TAITRA President and CEO Mr. Walter M. S. Yeh, Taiwan Economic and Cultural Office in the Philippines (TECO) Mr. James Shi Chu, TAITRA Chairman Mr. James C. F. Huang, Manila Economic and Cultural Office (MECO) Chairman and CEO Mr. Angelito Banayo, Philippine Chamber of Commerce & Industry (PCCI) Chairman Mr. Sergio Ortiz-Luis, Jr., and PBA player Mr. Doug Kramer graced the opening in the Taiwan Excellence Experiencing Zone, highlighting its sports and leisure and products.

The first 50 registrants for the opening day had a chance to meet PBA star Doug Kramer and get a signed basketball from him.

The first 50 registrants for the opening day had a chance to meet PBA star Doug Kramer and get a signed basketball from him.

Angeline Quinto gathered a crowd on a Friday evening, all excited to see her perform after a day filled with activities.

Angeline Quinto gathered a crowd on a Friday evening, all excited to see her perform after a day filled with activities.

Day 2

4th Impact gave a rousing performance to excited mall-goers.

4th Impact gave a rousing performance to excited mall-goers.

The Experiencing Zone brought Taiwan Excellence graded sports and leisure products in the interactive display area.

The Experiencing Zone brought Taiwan Excellence graded sports and leisure products in the interactive display area.

Fashion shows happened throughout the weekend, featuring the best of Taiwan’s products that fit a Filipino’s lifestyle.

Fashion shows happened throughout the weekend, featuring the best of Taiwan’s products that fit a Filipino’s lifestyle.

The Gosiengfiao sisters dropped by and helped in picking the lucky raffle draw winners

The Gosiengfiao sisters dropped by and helped in picking the lucky raffle draw winners

The 3-day Experiencing Zone ended on a high note with a special performance from Inigo Pascual.

The 3-day Experiencing Zone ended on a high note with a special performance from Inigo Pascual.

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This is a sponsored post but all thoughts and opinions are mine.

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Taiwan Excellence’s 4th Anniversary Celebration

Taiwan Excellence marks four years ofbringing quality products to the Filipino household

 

Taiwan reaffirms the strength of its trade relations with the Philippines, in its fourth annual Taiwan Excellence campaign.

 

Sponsored by Taiwan’s Ministry of Economic Affairs (MOEA) and the Bureau of Foreign Trade (BOFT), and organized by the Taiwan External Trade Development Council (TAITRA), this campaign promotes Taiwan’s leading brands which have earned the Taiwan Excellence seal. 

 

Many of these high-grade products are already well-received by the local market and part and parcel of the everyday lives of Filipino families. ACER, ASUS and MSI are popular choices for smartphones and laptops, while leading exercise equipment brand Johnson Fitness has gained ground over the years. 

 

This yearthe 2017 Taiwan Excellence campaign will feature more than 150 products from 52 accredited brands. TAITRA has expanded their events to further highlight theinnovationreliability, and durability of these brands, which continue to empower consumers toward leading more convenient and enhanced lifestyles

 

The exhibition promises to bring a new layer of fun for visitors, offering something for everyone. Specific exhibits include: Swift 7the slimmest laptop delivered by AcerZenphone 3 Live, the first smartphone with real time beautification technology by Asus; Trident 3the smallest VR Gaming PC from MSI; Core P1 TG Mini ITX Wall-Mount Chassis by Thermaltake; home goods including the Tatung Fusion Cooker and the Vinaera Electronic Wine Aerator; bicycles including Term Cycles and Roxim Technologies Raptor X3 Bicycle Headlightand sports equipment including Johnson Fitness S3+ Spinner Bike,and Hono YP 2009.

 

Through product demonstrations and interactive activities, Filipinos will have the opportunity to experience the innovative quality of Taiwanese productsproviding a source of fun and generating excitement surrounding consumer goods that have been developed and manufactured in Taiwan” says Tony Lin, Deputy Executive Director of theStrategic Marketing Department at TAITRA.

 

Activities slated for the 2017 Taiwan Excellence campaign include (among others): Experiential Zones in SM Megamall (June 24), SM Mall of Asia (September 29 October 1) and Glorietta (November 2426). Taiwan Excellence will also feature in expos such as Systems Integration Expo (August 1719), Taiwan Expo (September 29 – October 1), and Philconstruct 2017 (November 912). 

 

For the full lineup of this year’s Taiwan Excellence campaign, please visit www.taiwanexcellence.ph.

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About Taiwan Excellence

 

The symbol of Taiwan Excellence honors Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected for specific Taiwan Excellence Awards based on their excellence in design, quality, marketing, Taiwanese R&D and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 100 countries.

 

Sponsored by Bureau of Foreign Trade (BOFT), MOEA

The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, the BOFT’s role and position have been adjusted regularly to meet the needs of the ever changing international economic and trade environments. The BOFT has been guiding and working with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities both internationally and domestically. Having worked closely with TAITRA for many decades, the BOFT continues to commission TAITRA for various critical government projects relating to business, trade and investment, while promoting Taiwan internationally.

 

 

Organized by Taiwan External Trade Development Council (TAITRA)

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwanese businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 50 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies.

 

Taiwan Excellence Kick-off Press Conference

01 June 2017

 

Paper Shoot Hinoki Digital Camera joins this year’s roster of newly accredited Taiwan Excellence brands.

 

Radio DJ/ event host Justin Quirino leads the guests in checking the featured accredited Taiwan Excellence products in the product display area.

The kick-off press conference shows off Taiwan’s latest products through a fashion show

Gilberto Lauengco, Chief Finance Officer of Manila Economic Cultural Office, James Chu, Minister of Taipei Economic Cultural Office, Tony Lin, Strategic Marketing Deputy Director of Taiwan External Trade Development Council, and AmbBenedicto Yujuico, Chairman of Philippine Chamber of Commerce and Industries share a toast to officially kick off Taiwan Excellence campaign’s fourth year in uplifting the Filipino households.

Filipino golf enthusiasts can check out the newly accredited Taiwan Excellence brand, HonoCaddie Putter YP-2009.

The program caps off with a raffle draw of accredited Taiwan Excellence products, including TATUNG, Acer, and Tern products.

Guests are able to experience the accredited Taiwan Excellence products under ICT, household goods, and sports and leisure categories in the product display area.